However, it would look terrible if men became really obsessed like the ladies with their looks. And spent too many hours at the gym or beauty parlour err... salon's just to look more like the "6 pack Khan". Thats the flip side of the consumer culture, though it keeps us on toes to bring out best out of us. It should not make us a slave to populism at the cost of our normal lives. I have seen kids as young as 14, avoid outdoor games just because it would tan their skin.
Let this darde disco fever just encourage us to go out play hard and lead a healthy normal lifestyle and lets leave the beauty obsession to the showbiz guys/gals.